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The platform is rolling out a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the company announced that it currently hosts over 1 bn content made with AI.

Trial and Implementation

This change is being tested over the following weeks before a full-scale release. This shift aligns with a rise in AI content, driven by new AI video creators.

AI Proliferation Online

Studies have shown that nearly one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for inferior, factory-style content that is often illogical or bizarre.

“We know from our community that a lot of users like content made with AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to see more or less of that, according to their own choices,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are now over a billion videos on its network labeled as artificially created. In total, in excess of 100 m videos are added to the service each day, making clips made by AI a limited percentage of its complete catalog.

Customizing Your Feed

Viewers will be in a position to limit or boost the level of AI-generated videos they see by opening the content preference setting in the application and picking the AI content topic. Other topics that can already be controlled under the tool include current affairs, fashion, cosmetics, and dance.

AI Disclosure Rules

Its rules oblige content makers to tag “realistic” artificially created content, and it forbids malicious fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Furthermore, the platform will henceforth apply an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This step is designed to deter users from seeking to evade the tagging system.

AI Literacy Programs

The platform is also establishing a $2 million educational fund for specialists and institutions to develop learning resources about ethical AI use. This program will benefit non-profit groups focused on training programming and robotics.

Moderation Strategy

The platform has justified its moderation strategy, amid controversy over proposals to lay off a large number of content moderators in Britain. The company is planning to cut a significant number of roles in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A senior executive clarified that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content before it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its AI tools.

It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is making a difference work at speed.”