Cadillac Employs Apollo Program Strategy to Build Team from Scratch for Melbourne Grand Prix.
Just over one year ago at the Las Vegas Grand Prix, Cadillac were at last given the official approval as Formula One’s most recent entry for 2026. Establishing the squad from nothing has required a intense pace of work that the team boss, Graeme Lowdon, has likened to the Apollo moon landing. As F1 arrives on the Vegas strip this weekend, Cadillac understand time is getting tight.
The Countdown to Melbourne
At the last event of the season to be held in the US, with approximately three months to go before they hit the circuit for the maiden outing in Australia at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a monumental endeavor, they are conscious there will not be adequate time.
The CTO, Nick Chester, came aboard the nascent project in early 2023 not long after it was created, when the team were without even an official entry. He has been at its heart since then and gets a amused expression when thinking about the ride.
“There might be a brief moment reflecting at what the team has achieved and think: ‘Amazing, isn’t this fantastic what the team has created in under three years,’” he notes. “But then the very next instant you consider: ‘Yes, we still have a great deal to do.’”
A One-of-a-Kind Task
The CTO achieved victories at the Renault team in Fernando Alonso’s title-winning campaigns of the mid-2000s and was in charge of engineering strategy at the then-new Mercedes electric racing team, but no other project has quite compared with the challenge of introducing the quintessentially American Cadillac brand, a works entry backed by the corporate entity, General Motors Corporation, into the pinnacle of motorsport.
“Establishing an grand prix team from the ground up, how often do you get the opportunity to do that?” he says. “There's nothing comparable. In an existing team you rarely get the chance to alter cultural approach.”
With each passing day that elapses minds are increasingly concentrated on the impending moment of truth in Australia and expectations are being handled.
“You have to assume that any new team joining the grid is likely to start at the back but just making it to the starting line will be an achievement in itself,” Lowdon noted earlier this year and while Nick Chester echoed this he felt the squad had a statement to make as well.
“Our primary goal we intend to prove is that we belong on the grid,” Chester explains. “So we arrive and we function efficiently. We aim to demonstrate that we are a serious contender performing the correct procedures on the race track. When we’ve shown that our credentials are solid, then we will focus on progression subsequently.”
Driver Lineup and Team Building Effort
In late summer they recruited Sergio Perez and Valtteri as their racers for the 2026 season, a pair distinguished for their invaluable experience in performing at the front in two top-tier teams, Red Bull and Mercedes-AMG, and Bottas reflected the sentiment of fighting spirit.
“Of course, we are pragmatic,” he said. “We face a massive task to do, and it’s going to be probably a tough opening, because it's the top level of motorsport. But we’re not there to remain at the rear. I am confident given this organization, with this group, this staff, it's entirely possible we can't manage to progress rapidly to the front and taste victory.”
To that end hiring has been in top gear, with personnel now reaching more than 400 and planned to attain the target of 600 swiftly. Complementing their existing facility at the UK base, the organization are in the phase of building an headquarters at Fishers, Indiana in Indianapolis and there is the GM plant in Charlotte, where they are developing the facility to manufacture the power unit, planned for the 2029 season – in the meantime they will operate with Ferrari engines – and the Toyota's wind tunnel in Germany. It is a intricate organization, contrary to the direction in F1 for greater centralisation, and has inspired the fresh organizational mindset to which the CTO alluded.
Space Mission Blueprint
“It’s highly modelled on the Apollo project,” said Graeme Lowdon ahead of the British Grand Prix in July. “We’re realistic, we understand how challenging it is. The deadlines, are extremely compressed. Alright, we’re not putting a man on the moon, but it feels like it sometimes.”
So they have embraced, as opposed to the conventional chain of command, a non-hierarchical approach comparable to that of Nasa’s, where there were a range of Apollo teams all focusing on distinct elements of the project at a different facilities.
“In a system where you follow a process where someone has a problem and they raise it up to their supervisor, that supervisor communicates with a manager in another department, it travels back down, it’s super slow,” explains Chester. “So we empower people to handle things directly. Eliminating managerial sign-off for each action is much smoother and quicker.”
What Lies Ahead
The success of this nimble approach will be tested in the heat of competition when the season begins and there is a significant degree riding on this for Formula One, too. The Cadillac team have recruited as their development driver the 25-year-old Californian Colton Herta